In the highly competitive business
environment, when brands come and get lost into oblivion, it is truly tough to
keep a brand alive for over 140 years like Horlicks, a popular food beverage
brand loved by people all across the globe.
A brief note
on discovery and development
Developed by the founders James and
William Horlicks in 1865, it is currently manufactured by GlaxoSmithKline. It
is one of the most admired food drinks all around the world. It is currently
manufactured in the United Kingdom, South Africa, New Zealand, Bangladesh,
Pakistan, India, and Jamaica, and under licence in the Philippines and
Malaysia.
Enriched
with nutrition and delicious in taste
Horlicks is a nutritional drink made
using wheat, malted barley and milk, which is primarily original malt beverage
in Malaysia. It is fortified to add more nutrients like iron and eight
essential vitamins to make it nutritious and healthy beverage. One serving of
Horlicks contains twice the calcium content of a glass of fresh milk. It is
available in many different packages ranging from 200g to 2kgand also 3-in1
sachets and Malties tablets. In some countries like India, it also offers
special preparation for breastfeeding mothers and children aged between one and
three.
The strategy
of success over generations
The
brands success obviously lies in its constant efforts of making it stand for
something different year after year. Over the years, it launched many variants
such as noodles, biscuits and oats. However, Horlicks is predominantly
associated with the milk and health space. The brand popularity can be availed
by the fact that in countries like India more than 2 billion cups of Horlicks
are drunk every year. It is also one of the most popular food beverage brands
in Malaysian market. Enriched with nutrition and delicious in taste, Horlicks
is an ideal healthy food beverage for all ages for over generations.
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