Wednesday 29 October 2014

Nestle, Making a Positive Impact in the Food & Nutrition Sectors Worldwide

The beginning of the Nestle saga starts in Vevey in Switzerland, when a Swiss-German pharmacist, Henri Nestle mixed a combination of milk, sugar, and wheat flour to make a milk product that was nutritious and easy to prepare in 1867. From those humble beginnings, today’s food giant, Nestle began its march to become a world leader in dairy products, cereals, chocolates, bottled water, ice creams, confectioneries, health drinks, baby foods, and even pet food. Much of these products were the result of selected acquisitions from market leading companies around the world, but is now part of the Nestle family.

Nestle is the world’s largest food and beverage company with annual sales running in the billions of dollars. It is also famous as being an international brand, known worldwide; one reason being that Nestle has not been sitting on their laurels, but have expanded to different parts of the globe. They have taken in local sentiments and incorporated lot of native ingredients into their products that are sold in individual countries or even worldwide. While most people remember Nestle for their coffee brand, Nescafe, there are many other famous brands in their portfolio like Carnation, Coffee-Mate, Milo, Nesquick, Boost, KitKat, Smarties, Resource, Haagen Dazs ice cream, etc.

At the present time, Nestle has branches in over 180 countries as well as retail and manufacturing units which has helped in the diversification process and their policy of not relying on one single product to help them make a profit. In keeping with the current environmental policies, Nestle has embraced this philosophy wholeheartedly and have incorporated responsible sourcing practices when buying local produce through their Nestle Supplier Code. Today, Nestle has a very active and modern research and development policy where scientists, nutritionists, and researchers work together to find new and healthy products. 

Enjoying Seventy Five Years of World’s First Instant Coffee, Nescafe

Originating in Switzerland, the Nescafe brand was introduced to the world as an innovative product of soluble coffee powder that is easy to make by just adding hot water, milk, and sugar, back in 1938 by the food company Nestle.

“Instant” coffee was the brainchild of a Nestle chemist, Dr. Morgenthaler, after comprehensive research lasting nearly 8 years. The product was a big hit and has since spread worldwide. Over the years, more products based on the initial concept were introduced; the addition of milk powder and sugar premixed in small sachets meant that an instant cup of cafĂ© au lait was available by just adding hot water. From those early days, Nestle has introduced their instant coffee brand to over 180 countries around the world, with each country adding their own preferences to how their cup of coffee should taste.

Nescafe 3 in 1 Rich
There is a saying that every second at least 5,500 cups of Nescafe coffee is being consumed worldwide, which is a staggering amount of coffee by any standards. However, Nescafe’s dominance in the world of instant coffee is being threatened by coffee shops which dispense freshly made coffees with different flavours and additives. This type of coffee-shop brand of coffee takes time to make, as it has to be ground, put into a coffee press to extract the flavour, percolate with water, and collect the dripping in the cup.

Making fresh coffee every time you want a cup is quite labor-intensive and expensive when compared to a sachet of Nescafe instant coffee which comes premixed with milk and sugar to make a perfect cup of coffee by just adding hot water. They say that success is often imitated, and there are thousands of instant coffee brands manufactured worldwide, but everyone remembers that the first instant coffee as being “Nescafe”.