Originating in Switzerland, the
Nescafe brand was introduced to the world as an innovative product of soluble
coffee powder that is easy to make by just adding hot water, milk, and sugar,
back in 1938 by the food company Nestle.
“Instant” coffee was the brainchild of a
Nestle chemist, Dr. Morgenthaler, after comprehensive research lasting nearly 8
years. The product was a big hit and has since spread worldwide. Over the
years, more products based on the initial concept were introduced; the addition
of milk powder and sugar premixed in small sachets meant that an instant cup of
café au lait was available by just adding hot water. From those early days,
Nestle has introduced their instant coffee brand to over 180 countries around
the world, with each country adding their own preferences to how their cup of
coffee should taste. |
| Nescafe 3 in 1 Rich |
There is a saying that every
second at least 5,500 cups of Nescafe coffee is being consumed worldwide, which
is a staggering amount of coffee by any standards. However, Nescafe’s dominance
in the world of instant coffee is being threatened by coffee shops which
dispense freshly made coffees with different flavours and additives. This type
of coffee-shop brand of coffee takes time to make, as it has to be ground, put
into a coffee press to extract the flavour, percolate with water, and collect
the dripping in the cup.
Making fresh coffee
every time you want a cup is quite labor-intensive and expensive when compared
to a sachet of Nescafe instant coffee which comes premixed with milk and sugar
to make a perfect cup of coffee by just adding hot water. They say that success
is often imitated, and there are thousands of instant coffee brands
manufactured worldwide, but everyone remembers that the first instant coffee as
being “Nescafe”.
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